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Post by option1 on Jan 26, 2020 8:47:43 GMT -6
How do you brand your program in and out of your halls? Do you follow a college model? What types of things do you do with social media? What is the budget like?
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Post by knightfan64 on Jan 27, 2020 13:28:19 GMT -6
Well I would love some more input from other guys for ideas but we are very active on Facebook and Twitter do stuff like "Beast of Week" for workouts on twitter and facebook. List and honor good grades award winners etc on social media. Establish a theme for each year etc. We also try to get our brand out there in gear and other items.
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Post by Deleted on Jan 27, 2020 13:42:51 GMT -6
Make sure your kids represent on Friday nights. That is open for interpretation and reasoning that should be perfectly obviously, But your kids should show the work being put in during the week. Your team is tough for who they are. You are prepared. If you are reputable, your program will be fine.
just for the record, it has nothing to do with, playoffs, conferences, state titles. Your peers know who you are. Local and state coaches, college coaches. They all should know and more than willing to endorse you as a man and a football coach.
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Post by huddlehut on Jan 30, 2020 12:18:12 GMT -6
To successfully brand a football program, one MUST commit to developing a robust social media program. Offensive and defensive scheme pales in comparison to a social media presence.
The key thing that one must remember in branding your program is that reality plays no role in your social media activity. Only the image (or the "smokescreen" as we refer to it) that you present to the public matters.
Just one simple example: We rarely have more than two or three players in the weight room after school... but by properly framing a photo of just one athlete lifting and then superimposing words such as "love the grind!" a coach can easily convince hundreds of thousands of online followers that a struggling program is thriving!
Another important tool that I have used is to prepare a motivational tweet at night before going to bed. (I'm talking about one that frames me/myself as a grinder who never stops, never lets off the gas...) Allow that tweet to sit there on your phone and go to sleep - and here is the key - post it when you wake up to pee at 2:43 a.m.!!! Now, you have convinced thousands and thousands of followers that YOU are a grinder and that YOU never quit, which is obvious because you're still awake and grinding at 2:43 in the morning!
It's amazing the message that you can get out there about your program with just a little work.
Keep grinding, boys! If you're not working, your opponent is!
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Post by Inthesticks on Jan 30, 2020 13:34:42 GMT -6
Don't forget about this....Fundraising, fundraising and more fundraising. Don't rely on just school budgets (which won't cover your needs anyway) but get out and get money to buy the things kids want and need these days. It also helps in branching out making connections within the community and showing your "brand".
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Post by larrymoe on Jan 30, 2020 17:19:33 GMT -6
To successfully brand a football program, one MUST commit to developing a robust social media program. Offensive and defensive scheme pales in comparison to a social media presence. The key thing that one must remember in branding your program is that reality plays no role in your social media activity. Only the image (or the "smokescreen" as we refer to it) that you present to the public matters. Just one simple example: We rarely have more than two or three players in the weight room after school... but by properly framing a photo of just one athlete lifting and then superimposing words such as "love the grind!" a coach can easily convince hundreds of thousands of online followers that a struggling program is thriving! Another important tool that I have used is to prepare a motivational tweet at night before going to bed. (I'm talking about one that frames me/myself as a grinder who never stops, never lets off the gas...) Allow that tweet to sit there on your phone and go to sleep - and here is the key - post it when you wake up to pee at 2:43 a.m.!!! Now, you have convinced thousands and thousands of followers that YOU are a grinder and that YOU never quit, which is obvious because you're still awake and grinding at 2:43 in the morning! It's amazing the message that you can get out there about your program with just a little work. Keep grinding, boys! If you're not working, your opponent is! This is just excellently crafted. |
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Post by fantom on Jan 30, 2020 17:52:13 GMT -6
To successfully brand a football program, one MUST commit to developing a robust social media program. Offensive and defensive scheme pales in comparison to a social media presence. The key thing that one must remember in branding your program is that reality plays no role in your social media activity. Only the image (or the "smokescreen" as we refer to it) that you present to the public matters. Just one simple example: We rarely have more than two or three players in the weight room after school... but by properly framing a photo of just one athlete lifting and then superimposing words such as "love the grind!" a coach can easily convince hundreds of thousands of online followers that a struggling program is thriving! Another important tool that I have used is to prepare a motivational tweet at night before going to bed. (I'm talking about one that frames me/myself as a grinder who never stops, never lets off the gas...) Allow that tweet to sit there on your phone and go to sleep - and here is the key - post it when you wake up to pee at 2:43 a.m.!!! Now, you have convinced thousands and thousands of followers that YOU are a grinder and that YOU never quit, which is obvious because you're still awake and grinding at 2:43 in the morning! It's amazing the message that you can get out there about your program with just a little work. Keep grinding, boys! If you're not working, your opponent is! This is just excellently crafted. So good that, having no interest in branding, I didn't read it at first. |
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Post by option1 on Jan 31, 2020 7:46:18 GMT -6
This is just excellently crafted. So good that, having no interest in branding, I didn't read it at first. Yet you opened the thread... |
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Post by blb on Jan 31, 2020 7:53:26 GMT -6
So good that, having no interest in branding, I didn't read it at first. Yet you opened the thread...
He is a Moderator.
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Post by larrymoe on Jan 31, 2020 7:58:02 GMT -6
So good that, having no interest in branding, I didn't read it at first. Yet you opened the thread... Sometimes it's interesting to see how the other half lives. And why. |
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Post by IronmanFootball on Jan 31, 2020 11:37:29 GMT -6
How do you brand your program in and out of your halls? Do you follow a college model? What types of things do you do with social media? What is the budget like? Don't let the other old farts fool you (I'm an old fart now, too)- it is important to "brand" because if you aren't, someone else will and they'll be Crootin your kids away because now a day HS football has an acquisition element to it. I would be authentic. If you're a Wing-T team why not beat the brand on winning the old school way? If you're air raid make sure you #someplanesflyingby I'm half joking... but seriously, I would be authentic to myself and my program. hypothetical: We're the Middle American HS Bumble Bees #BeeGreat20 Grit Relentless Effort Accountability Tough So my pictures on the website, Twitter, weight room walls would be of those things with the #BeeGreat and #GritGang20 Does your front office lobby have a TV? See if they'll put on a PPT you make with graphics and the #BeeGreat20 stuff and even a highlight play or two on the thing. Make up some #BeeGreat20 posters and see if your local bar & grill and fast food joint will hang them T-shirts / visors and neon green arm sleeves (Air Raid only) / towels / Juuls / slap bracelets / sex toys... whatever you can brand with #BeeGreat20 Make sure a student is doing your graphics so they look cool and it boosts their resume too |
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Post by larrymoe on Jan 31, 2020 11:44:25 GMT -6
If this kind of stupid stuff is what is required to coach HS football in today's world, it's probably best I gave up the ghost.
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Post by option1 on Jan 31, 2020 12:11:10 GMT -6
How do you brand your program in and out of your halls? Do you follow a college model? What types of things do you do with social media? What is the budget like? Don't let the other old farts fool you (I'm an old fart now, too)- it is important to "brand" because if you aren't, someone else will and they'll be Crootin your kids away because now a day HS football has an acquisition element to it. I would be authentic. If you're a Wing-T team why not beat the brand on winning the old school way? If you're air raid make sure you #someplanesflyingby I'm half joking... but seriously, I would be authentic to myself and my program. hypothetical: We're the Middle American HS Bumble Bees #BeeGreat20 Grit Relentless Effort Accountability Tough So my pictures on the website, Twitter, weight room walls would be of those things with the #BeeGreat and #GritGang20 Does your front office lobby have a TV? See if they'll put on a PPT you make with graphics and the #BeeGreat20 stuff and even a highlight play or two on the thing. Make up some #BeeGreat20 posters and see if your local bar & grill and fast food joint will hang them T-shirts / visors and neon green arm sleeves (Air Raid only) / towels / Juuls / slap bracelets / sex toys... whatever you can brand with #BeeGreat20 Make sure a student is doing your graphics so they look cool and it boosts their resume too Oh, I'm not fooled and I pay them no mind. If it is a necessary evil for college programs, and they're spending big money to brand their programs I imagine it is a good idea. Kids need to feel like they are cool and that the things they are a part of is cool. Of course we don't have a college budget. Thanks for the ideas. |
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Post by IronmanFootball on Jan 31, 2020 12:20:16 GMT -6
Don't let the other old farts fool you (I'm an old fart now, too)- it is important to "brand" because if you aren't, someone else will and they'll be Crootin your kids away because now a day HS football has an acquisition element to it. I would be authentic. If you're a Wing-T team why not beat the brand on winning the old school way? If you're air raid make sure you #someplanesflyingby I'm half joking... but seriously, I would be authentic to myself and my program. hypothetical: We're the Middle American HS Bumble Bees #BeeGreat20 Grit Relentless Effort Accountability Tough So my pictures on the website, Twitter, weight room walls would be of those things with the #BeeGreat and #GritGang20 Does your front office lobby have a TV? See if they'll put on a PPT you make with graphics and the #BeeGreat20 stuff and even a highlight play or two on the thing. Make up some #BeeGreat20 posters and see if your local bar & grill and fast food joint will hang them T-shirts / visors and neon green arm sleeves (Air Raid only) / towels / Juuls / slap bracelets / sex toys... whatever you can brand with #BeeGreat20 Make sure a student is doing your graphics so they look cool and it boosts their resume too Oh, I'm not fooled and I pay them no mind. If it is a necessary evil for college programs, and they're spending big money to brand their programs I imagine it is a good idea. Kids need to feel like they are cool and that the things they are a part of is cool. Of course we don't have a college budget. Thanks for the ideas. We're also competing vs YouTube, Tik Tok, Instagram, Juul, weed, pornhub, etc etc etc for a kid's attention. Why stand around at a 3 hour practice waiting to HIT SOME BODEE if you can snap chat your nuts to someone, smoke a bowl, hit that cherry limeade Juul, and order a pizza on your phone instead? Gotta make your program cutting edge, fun, and able to compete vs Fortdouche and the 5 things that can kill any kid's HS career: their parents, drugs, drinking, jobs, & dating. |
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Post by option1 on Jan 31, 2020 13:10:07 GMT -6
Oh, I'm not fooled and I pay them no mind. If it is a necessary evil for college programs, and they're spending big money to brand their programs I imagine it is a good idea. Kids need to feel like they are cool and that the things they are a part of is cool. Of course we don't have a college budget. Thanks for the ideas. We're also competing vs YouTube, Tik Tok, Instagram, Juul, weed, pornhub, etc etc etc for a kid's attention. Why stand around at a 3 hour practice waiting to HIT SOME BODEE if you can snap chat your nuts to someone, smoke a bowl, hit that cherry limeade Juul, and order a pizza on your phone instead? Gotta make your program cutting edge, fun, and able to compete vs Fortdouche and the 5 things that can kill any kid's HS career: their parents, drugs, drinking, jobs, & dating.  |
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Post by fantom on Jan 31, 2020 22:05:50 GMT -6
So good that, having no interest in branding, I didn't read it at first. Yet you opened the thread... I was curious but I mostly was just looking to see if it went sideways. I'm retired so stuff like this isn't of any interest to me. I thought that the post was funny when I read it. I didn't read it at first because I thought it was just a post about branding so I had no reason to care. Besides the silly muscle flexing stuff I do think that branding and social media is useful in this day and age. We do have to worry about transfers and, with numbers going down, it helps recruit the halls. |
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Post by knightfan64 on Feb 3, 2020 12:55:24 GMT -6
Best branding job I have ever seen done. Staunton River High School in Moneta, VA. They ran the single wing and racked up points in bunches. Marketed "Fear the Wing" over and over on t-shirts, signs, etc. Social media presence was great and their OC and HC sold it well. I remember specifically seeing a middle school pep rally with hundreds of fear the wing shirts and the kids chanting "Fear the Wing". It was wild they built up a blue collar program around those 3 words I like finding what you do that is different than other guys and branding it. At my old school we loved to pound the rock and run power so we branded our program as being TOUGH and the kids grades K-12 bought into that.
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Post by ogre5530 on Feb 4, 2020 9:21:35 GMT -6
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Post by coachdawhip on Feb 23, 2020 17:45:06 GMT -6
Whether you enjoy Branding your team or not, you have indeed done it.
I say do it, The Power of Moments are important, it is not a substitute for hard work and winning however it should be included on to it.
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Post by coachwoodall on Feb 28, 2020 9:19:52 GMT -6
Interesting concept. I think the gist seems to be about remaining relevant.
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Post by joelee on Feb 28, 2020 10:05:37 GMT -6
How do you brand your program in and out of your halls? Do you follow a college model? What types of things do you do with social media? What is the budget like? Don't let the other old farts fool you (I'm an old fart now, too)- it is important to "brand" because if you aren't, someone else will and they'll be Crootin your kids away because now a day HS football has an acquisition element to it. I would be authentic. If you're a Wing-T team why not beat the brand on winning the old school way? If you're air raid make sure you #someplanesflyingby I'm half joking... but seriously, I would be authentic to myself and my program. hypothetical: We're the Middle American HS Bumble Bees #BeeGreat20 Grit Relentless Effort Accountability Tough So my pictures on the website, Twitter, weight room walls would be of those things with the #BeeGreat and #GritGang20 Does your front office lobby have a TV? See if they'll put on a PPT you make with graphics and the #BeeGreat20 stuff and even a highlight play or two on the thing. Make up some #BeeGreat20 posters and see if your local bar & grill and fast food joint will hang them T-shirts / visors and neon green arm sleeves (Air Raid only) / towels / Juuls / slap bracelets / sex toys... whatever you can brand with #BeeGreat20 Make sure a student is doing your graphics so they look cool and it boosts their resume too Almost 20 years ago I coached in a city where we were air-raid, another team was one back, some coach was selling himself as running Bowdens fast break, a fourth team was west coast, but the 5th team was 3 back power I. The power I team was always 1st or 2nd in the district for like 2 decades. They had fans and the student section wearing t-shirts that said in bold letters- WE RUN IT. That was good branding and it was almost 2 decades ago. |
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Post by bobcatoption on Mar 16, 2020 9:45:19 GMT -6
How do you brand your program in and out of your halls? Do you follow a college model? What types of things do you do with social media? What is the budget like? This thread has gotten a little sarcastic but I think what the OP is asking is how do you sell your football program to your kids. I think that question is relevant, football is a numbers game and getting kids out is far harder today than it has ever been with the CTE concerns, video games, sport specialization, etc... Some of the things we do to create "hype" to our kids about playing football are: Highlight films - end of season, pre-season hype video, individual HL films Pictures graphics of some of the best players in school history at each position along with key attributes those players possessed End of season award announcements on twitter and facebook Try to sell tradition and give people a visual of what they want to become, football is great for visuals Our numbers have grown in 6 years from 68 kids out to 95 out. Some of this stuff is needed to get kids in the door, then once you have them out the actual football coaching, winning and culture must keep them hooked. |
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Post by bobcatoption on Mar 16, 2020 18:00:42 GMT -6
We also do a senior football schedule poster each year
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